Web Usability

Leading industry analysts believe that we'll soon reach the point where increasing the loyalty rate will be the best way to achieve substantial improvements in website business metrics. Whereas the period 2000-2010 might be aptly referred to as the conversion decade for website usability professionals, 2010-2020 will be the loyalty decade. What better way to cultivate a loyal customer base than to give them a highly user-friendly experience from the off?

Web usability also affects the ability of the search engine spiders to Effectively Crawl Websites. From a Search Engine Optimisation perspective it is vital that websites are both user friendly as well as optimally accessible to search engines. Search engines emulate user navigation. In order for search engines to spider and correctly index a website, it is essential for the website to adhere to web usability standards.

If spiders can't reach your pages, then the search engine can't include them in their search listings. Remember spiders don't read like humans do. What they're particularly interested in especially if they are easily accessible are - Title tags, Meta tags, Header Tags, keywords and Links.

At SEO Consult we are expert in applying our experience in developing spider and human friendly websites. Contact us now to find out how our web usability redesigns can dramatically increase your conversion rates. In order for search engines to spider and correctly index a website, it is absolutely essential for the website to adhere to Web Accessibility standards.

Website layout also affects usability. Website elements should be placed intuitively where a user is most likely to see and use them. Usability is concerned with ensuring that all parts of a website are easily accessible through the user interface. It involves user interface design, web systems design, site mapping, and website structure design.